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Sunday, 14 April 2013

The Video That Coca-Cola And McDonald's Hope You Never See


How junk food brands market to children

Anna Lappe at TEDxManhattan 2013

Some highlights:
  • 1:14 How her daughter's obsession with one particular person made her realize what was happening.
  • 2:20 Can you guess how much money the food industry spends marketing to kids?
  • 3:15 There's even a term for the way they make children more annoying.
  • 3:55 Find out just how many thousands of ads kids see if they watch a regular amount of television. 
  • 4:30 Here's why just turning off the TV isn't a solution.
  • 4:50 Learn which school supplies are now sponsored by junk food.
  • 5:54 Find out how companies like Coca-Cola and Pepsi are straight-up conning school communities to buy their products. 
  • 6:47 Here's what she finds most upsetting.
  • 8:10 And here's how they get even more information about kids.
  • 9:30 She talks about the life and death consequences that hang in the balance with this issue.
  • 10:24 We're seeing the most depressing innovations in health care now thanks to the food industry.
  • 12:00 You'll never believe where McDonald's wanted to advertise.
  • 13:01 Find out who's fighting these food behemoths and saving generations to come.
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